Comparing Spryng and the nearest competitors in Sensemaking

When it comes to tools for Sensemaking, Spryng provides platform features and support options that can give you the structure and technology you need to undertake sophisticated ethnographic projects. Proper tools and situation / customer centric customer support can significantly impact the final results and how they impact your organization and those they serve overall.

In this article, we thought we’d run through some of Spryng’s top features and support options, enabling you to make an informed decision according to your specific needs in comparison to other leading sensemaking tools.

Sensemaking Features

At the core of Spryng is a strong base in the field of Sensemaking – aligned to the latest multi-disciplinary research in the field of ethnography. This is, of course, the key functionality that you require when embarking on these projects.

Spryng offers a comprehensive feature set that allows for complex and sophisticated projects.

The quality of service makes all the difference when it comes to Sensemaking because you’re working to understand those patterns and stories that lie between the lines. The more nuanced understanding you can garner, the better you’ll be able to take action and make progress on your most important issues.

Spryng Competitor 1 Competitor 2 Competitor 3 Competitor 4
Triangle Questions
Slider Questions
Matrix Questions
Narrative Sensors and Pulse Sensors
Deep Integration with Sensemaking Instruments
Collaborative Extraction and Analysis of Story Packs in Virtual Groups
Pool and Panel Management for Anonymous Collections
Pool and Panel Management for Non-Anonymous Collections
Advanced Visualizations
Initiative Management (Lifecycle of a research project or study)
Link questions across Sensors even if they do not have the exact labels
Conditional Logic in Sensors
QR Codes for Collectors (Used in public places like libraries etc)
Optimization Tools (AB Testing)
Pilot Testing


Users want a simple and intuitive interface so that the tools are approachable and are employed to realize the meaning-making promised. If the interface isn’t accessible, then it makes it very challenging for any organization to get the most out of it. Dealing with complexity does not need incoherent tools.

Spryng is a modern application built with the latest in UX design in mind – and that shines through across each part of the platform. It doesn’t feel like any wasted space and things flow logically without overwhelming users. Combine this with the ability to customize the design, manage authorizations, and run advanced reports, and you’ve got yourself a world-class tool that anyone will enjoy using.

Spryng Competitor 1 Competitor 2 Competitor 3 Competitor 4
Multi-Language Support
Secure Servers & Data Privacy Management
Downloading Data
Export to CSV
Freeform Canvas for Brainstorming and Ideation
Drag and Drop Interface
Integrated Analysis
Reusable Templates
Reusable Custom Themes
Custom Notifications
Remote Collections with Offline Support
User Management with Custom Authorization for Visibility and Editing
Advisor/consultant support for client management (shareable questionnaire templates, canvas templates, reporting templates, agreement templates)


With any Sensemaking initiative gathering, much information and making sense of it is essential for decision-makers at all levels, not just at the top. The methods means and quality of sensemaking will significantly influence the policies, decisions, and changes you’re trying to bring about. As such, the tool you choose should be able to provide you with the analysis and visualization tools that you need to make wise decisions moving forward.

When it comes to analytics, Spryng stands out because of its ability to create detailed and sophisticated reports that stay true to the underlying science while still presenting the information in a way that can be digested.

Spryng also has complex facilitation features such as voting and tagging not intended to assign meaning to a respondent’s story. It should be ensured by the facilitator, sensemaking, thinking partner, or advisor AFTER the patterns had been explored--when there is a legitimate context for the questions. It is intended for use mainly as part of complex facilitation at a different abstraction layer.

Spryng Competitor 1 Competitor 2 Competitor 3 Competitor 4
Analytics in Reports and Agreements
Advanced Analytics to Show Confidence Regions
Built-in complex facilitation tools
Historical Video Playback of Data Collection


None of this matters if the price of the tool makes the entire project unfeasible. And so while you want to invest resources into it, you also don’t want to be overpaying unnecessarily. You want to be able to still deploy resources to fixing those areas that come up as part of the final reporting phase.

While some platforms also offer a full-service offering that contains a range of different functionality, the Spryng platform is much more affordable than any Competitor. In most cases, the costs will come in at around 1/10 of the price, making the project much more feasible and freeing up resources to take action on the insights derived from the Sensemaking process.

Spryng Pricing

Spryng is a full-service offering that contains a range of different functionality. Pricing is split across two different tiers, coming in at 129.99/mo and 399.99/mo per respectively.

The Spryng value proposition is hard to beat at this price and that makes all the difference in many cases.


It can take some time to learn each platform and so it’s crucial that the customer support is easily accessible and valuable for any users who need to use it.
Spryng has a tiered customer support model which includes seasoned advice to help you get the most out of the experience. This allows you to leverage the knowledge and experience of those who work in the field every day – so that you can avoid common mistakes and get the most out of your efforts.

In addition, there is an integrated video course and a range of other resources to help you learn the system at your own pace. These are self-paced educational experiences that you can complete around the clock, whenever suits you. They range in complexity, offering an accessible entry point for everyone, regardless of where they’re at.

Spryng Competitor 1 Competitor 2 Competitor 3 Competitor 4
Full End-to-End Sensemaking Process Support
Sensemaking Video Course
Detailed Help Articles and Videos
Regular Setup Webinars

Mobile Usage

The work of Sensemaking isn’t static, it occurs on the ground of the organization and so it’s very important that you can rely on the platform’s mobile applications to get the work done efficiently and effectively. This is even more important in our remote-first world which has been accelerated by the global pandemic.

The Spryng collector app, is regularly updated, offers a wonderful companion system for users as they take on the project of Sensemaking. The design is fit-for-purpose and offers collection capabilities even when there is no internet connection immediately available. We’re continuously improving the mobile experience as we know that it’s a key part of what makes our platform so user-friendly.

The full site is completely functional on tablets.


It’s very rare that you’re going to rely solely on one tool to accomplish projects like these and that’s where you need a strong ecosystem around you to cover all the bases. You want something that can easily plug into various other complementary tools to create a well-connected value chain for end-to-end support.

Spryng is built with this platform idea in mind right from the beginning. The engineers have gone above and beyond to create an API that allows other applications to interact with the platform and share data where necessary. This connection will continue to become more important as industry peers build tools that augment Spryng’s capabilities. With every new addition, the core value proposition gets stronger.

In addition, Spryng is actively investing in those around the industry by offering an affiliate program for those who steer clients towards the platform. Contact us to let us know if you’re interested in this.


In conclusion, the foundational belief that Spryng is built upon comes down to the philosophy of Sensemaking itself -- Every voice matters, and every voice is unique. Spryng focuses on tools and support to capture diverse experiences and stories for a broad complexity audience. This mindset comes through in every product decision that has been made throughout the platform.

All in all, Spryng offers a Sensemaking platform, giving you the full-feature functionality, intuitive user interface, and the ecosystem support that you need to undertake nuanced and complex projects. While others offer a viable option for many organizations, Spryng has a strong value proposition at an affordable price.

If you are interested in exploring the Spryng ecosystem, be sure to get in touch with us today! We’d love to hear from you and see how we can help you move your organization to the next level.