If you specialize in market research, human resources, brand design, or customer experience, you know how businesses suffer when they fall out of touch with what’s happening on the ground. It’s imperative for business leaders to understand that…
Positive employee experiences are the foundation for a strong, profitable business
Companies achieve a thriving workplace culture by responding to the needs of their employees—needs and perspectives that might come as a surprise. Younger generations in particular expect to have a voice in their workplace. These eager young adults can be an employer’s most enthusiastic assets. When they are listened to and understood, companies will have a full grasp of their own workplace culture, learn which technological tools to implement, and get a better feel for the specifics of the physical work environment.
Companies need accurate, nuanced feedback to make worthwhile improvements.
Many businesses believe they already know both what’s going on within their workplace and how their employees feel. They assume they know how they can make a difference and create a healthy workplace culture. Then they’re shocked when things go sideways. As an example, back in 1997, the United Parcel Service found itself mired in a costly strike just a handful of months after their annual workplace survey seemed to indicate that employee morale was at an all-time high.