How researchers, service teams and facilitators learn from experiences and participants’ own interpretations.
Applications
Choose the experience you want to understand.
Insight leads, research directors, and brand strategists
Explore the experiences behind customer choices, including trade-offs and different interpretations.
CX leaders, product managers, UX researchers, and service designers
When customer friction shows up in everyday stories, subtle workarounds, and emotional moments that dashboards summarize too late.
People & culture leaders, talent officers, and transformation teams
Understand experiences of trust, workload and belonging alongside existing employee feedback.
Principal investigators, evaluators, foundation directors, and research institutes
Plan mixed-methods research with participant interpretation and traceable evidence. Confirm ethics approval and privacy safeguards for your study.
See how organizations collected stories and explored their meaning.
Award-Winning Public Service Access to Justice
Mailed surveys returned one or two responses a year. About 30% of appellants had no computer or phone access, so law-student volunteers called people and used a paper version. Staff proposed changes in their first workshop and the project received a BC Premier’s Award for Evidence Based Design.
Emergency Department Care for Equity-Deserving Patients
A mixed-methods study of emergency care for equity-deserving patients at Kingston Health Sciences Centre. 1,973 people shared 2,114 experiences (41.6% response rate), typed or spoken anonymously under research-ethics approval. Published in BMC Health Services Research (2025) and PLOS Mental Health (2024).
Future Agenda - Supporting Veterans Transition
Discover how Spryng empowers veterans with Active Sensemaking through the Future Agenda, lifting their sights towards a brighter future. This powerful case study demonstrates the impact of story-based insights.
Active Sensemaking for Refugee Support
The Women's Refugee Commission (WRC) is using Spryng to support active sensemaking and inclusion in their work with refugees and displaced people, ensuring voices are heard and understood.
Inclusive Education through Sensemaking
A Spryng report from Yukon Education's work on inclusive education, so that voices across the educational community can be heard.
Choose a relevant example, discuss your question, or use Orientation to define the study’s boundaries.